Google Adwords Negative Keywords Optimization for Auto Dealerships Websites

Many auto dealerships have been running a Google Adwords campaign for a length of time. Most of them have never heard of negative keywords. Addressing the negative keywords is really a risk free and simple way to start optimizing your Adwords account.

• Negative Keywords: Normally most of the auto dealerships consider keywords from a positive perspective. Using a particular keyword, they instruct Google that the people to find the dealership's website page. For instance, cheap cars. In the beginning, it looks like fine. Google search shows the ad to the people those who are looking for cheap cars, but it is not good enough to recognize from that a simple term what exactly the 'cheap cars' mean. If the user searching for cheap car wax or cheap die-cast cars etc. of almost limitless number of other search terms, the results will display by the Google. Therefore, the dealer needs to clarify to Google that only people looking for a full size automobiles, and not to show the results to those who are looking for car cleaning products or die casts. Thus, the die-cast cars or die cast might be one of the negative keywords for the auto dealerships ad. In simple, negative keywords are the words those to tell Google not to show the ad to.

• How to find: There are different ways to find the negative keywords for your dealership ads in the Google. Those are as follows:
• The first one is to simply guess. This is not necessarily a bad place to start if the auto dealership campaign is brand new. If your dealership is selling new BMW cars, then obviously do not want people finding who are looking for Audi cars, Benz cars, Ford cars, used cars, or second hand cars.
• The second one is to use a keyword tool. The keyword tools can provide a vast amount of information on what the people presently search for.
• The third one is the most comprehensive method, Adwords keyword details tool. The dealer can use this tool when the campaign has been running for a long enough and able to produce a few thousand impressions. It will provide the search term by the people those who find your ad in the results.

• Selecting negative keywords: Once you have those keywords, create a list. Google provide an option in the keyword details tool to join unwanted phrases to the negative keywords list. When you adding negative keywords, think about the meaning of the person searching for each word.

Once the negative keyword list is prepared, deploy them at campaign level. The better you optimized the better the screening. If you did it properly, you can get a good amount of savings and more specific targeted people for your dealership.

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