Google Adwords Negative Keywords Optimization for Auto Dealerships Websites

Many auto dealerships have been running a Google Adwords campaign for a length of time. Most of them have never heard of negative keywords. Addressing the negative keywords is really a risk free and simple way to start optimizing your Adwords account.

• Negative Keywords: Normally most of the auto dealerships consider keywords from a positive perspective. Using a particular keyword, they instruct Google that the people to find the dealership's website page. For instance, cheap cars. In the beginning, it looks like fine. Google search shows the ad to the people those who are looking for cheap cars, but it is not good enough to recognize from that a simple term what exactly the 'cheap cars' mean. If the user searching for cheap car wax or cheap die-cast cars etc. of almost limitless number of other search terms, the results will display by the Google. Therefore, the dealer needs to clarify to Google that only people looking for a full size automobiles, and not to show the results to those who are looking for car cleaning products or die casts. Thus, the die-cast cars or die cast might be one of the negative keywords for the auto dealerships ad. In simple, negative keywords are the words those to tell Google not to show the ad to.

• How to find: There are different ways to find the negative keywords for your dealership ads in the Google. Those are as follows:
• The first one is to simply guess. This is not necessarily a bad place to start if the auto dealership campaign is brand new. If your dealership is selling new BMW cars, then obviously do not want people finding who are looking for Audi cars, Benz cars, Ford cars, used cars, or second hand cars.
• The second one is to use a keyword tool. The keyword tools can provide a vast amount of information on what the people presently search for.
• The third one is the most comprehensive method, Adwords keyword details tool. The dealer can use this tool when the campaign has been running for a long enough and able to produce a few thousand impressions. It will provide the search term by the people those who find your ad in the results.

• Selecting negative keywords: Once you have those keywords, create a list. Google provide an option in the keyword details tool to join unwanted phrases to the negative keywords list. When you adding negative keywords, think about the meaning of the person searching for each word.

Once the negative keyword list is prepared, deploy them at campaign level. The better you optimized the better the screening. If you did it properly, you can get a good amount of savings and more specific targeted people for your dealership.

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Airbags and Safety in Automobiles

The airbag system in cars is simple, yet it is effective to provide high levels of safety to the people in in the car in case of a collision by restricting his movements to avoid collision with interior features of car such as steering wheel or the windscreen. Though the concept was introduced in 1970s, but it was not followed on  large scale until the early 1990s.

This feature protects the persons who are correctly restrained by a seat belt. The recent trends marks the airbag apparatus in the dashboard side only and offers protection from head on collisions only. The sensors sense the impact of a collision and under considerable forces, they inflate the air bags with the help of air cylinders offering necessary protection to the occupant.

Industry manufacturers have come up with models in the recent times that provide overall protection of to the car and its occupant to protect them against collisions from various angles and sides. Some models are also using the air bags for other innovative purposes also.

Present use as a safety measure
In conventional model cars, air bags are a feature limited to the front side alone providing safety against head on collisions. It has saved a considerable number of lives over the years.

The principle of working of the system is a very simple. Sensor arrays are arranged in the front bumper part of the vehicle. In case of a head on collision, the senses sense the force of the impact and under adequate force of impact it activates the mechanism that inflates the air bags to provide a cushion to the occupants of the car to stop them from crashing against things in the car.

The early inflation systems were compressed air gas systems that used to store compressed air and used it to inflate the air bag in case of a head on impact. The new systems contain chemicals like sodium azide (NaN3) and potassium nitrate (KNO3). In case of an impact the sensor will initiate a reaction between the two chemicals leading to the formation of nitrogen gas. The gusts of gases will inflate the airbags quickly restraining the motion of the car occupants.

Earlier, air bags were provided in the steering wheel only. But later they were placed in various other compromising places like the dashboard and the seat belts also. The latest air bags have the capability to cover the whole interior of the car in case of a collision.

Conventionally air bags in the form of parachutes are also used in jets and aircraft while landing to reduce their speed within a short time. The pilot releases the parachute to reduce the dangerous speeds of the aircraft in short time. This approach is being worked out in case of vehicles also to control the impact of collision by stopping the car.

Innovations and extended features
Efforts are in progress to extend the reach of airbags to the exterior of the vehicle as well. Almost all of the vehicle's interior protection has been achieved by the manufacturers. Attempts are being made to use the air bags below the vehicle.

When the sensors detect the possibilities of collisions, the air bag can be inflated to reduce the momentum of the car by elevating it and as a result the occupants will get less severe injuries.

Additionally, such systems will be beneficial in the braking the vehicle, in addition to the  mechanical braking that is used. The air bags are coated with materials that will offer much friction for the motion of the vehicle to continue. The position of the air bags will be shifted to sidewards and rear of the vehicle to offer protection to the vehicle against collision from different angles.

Research is being done on better material for withstanding the collision impact and providing adequate friction to bags for braking purpose is on. Manufacturers are going to implement these provisions in cars, and they have achieved a great deal of success and the prototypes are being tested for efficiency and reliability. In the years to come, with the revolutionary air bag system, car owners will be enjoying better quality safety.